High-end Police Eyewear made in Italy: Bold style, authenticity guide & where to buy

In the rhythm of modern urban life—where personal style becomes an unspoken statement—high-end Police Eyewear stands as a symbol of freedom and individuality. More than just designs inspired by urban culture, the brand captivates fashion-driven personalities through its distinctive values. This journey will bring you closer to the world of an Italian eyewear brand and guide you through essential insights to choose authentic Police eyewear made in Italy with confidence.

About High-end Police Eyewear

Where is Police Eyewear from and brand heritage

For those wondering “Where is Police Eyewear from?”, the answer lies in Italy — the birthplace of fashion and design. Police was founded in 1983 by De Rigo, one of the world’s leading eyewear manufacturers and distributors based in Italy.

From its earliest days, Police carved out a bold identity—embracing freedom, rebellion, and individuality, a direction that set it apart from traditional eyewear brands of the time.

Throughout the 1990s, Police rapidly expanded into international markets, becoming a standout name in the eyewear industry through pioneering marketing strategies. The brand collaborated with global icons such as Bruce Willis, George Clooney, David Beckham, Neymar Jr, and Ji Chang Wook,… building a powerful, masculine, and charismatic brand image.

These campaigns not only elevated global recognition but also positioned Police as a symbol of modern lifestyle and bold self-expression.

Entering the 2000s, Police expanded into watches, jewelry, and fragrances, gradually shaping itself into a comprehensive lifestyle brand. Yet, eyewear remains at its core—where its design DNA is most clearly expressed. With the support of De Rigo and a distribution network spanning over 80 countries, authentic Police Eyewear made in Italy continues to strengthen its global presence.

Today, Police represents more than eyewear—it embodies a lifestyle of individuality and freedom, admired by millions worldwide.

The value of High-End Police Eyewear made in Italy 

The distinction of authentic Police Eyewear made in Italy goes beyond craftsmanship. It is deeply rooted in the heritage of De Rigo—where European design excellence meets advanced eyewear technology.

Each piece is not merely a product, but a fusion of refined craftsmanship, modern manufacturing, and Italian creative spirit. From premium metals to carefully selected acetate, every detail is executed with precision and durability.

Yet beyond technical excellence, the true value lies in its identity—Police eyewear represents individuals who embrace freedom, confidence, and bold character. This fusion of quality, heritage, and style defines its unique position in the world of high-end eyewear.

Iconic High-End Police Eyewear Collections

Beyond its core designs, Police continues to elevate its global image through iconic collaborations that blend fashion with culture and innovation.

Police optical frames x Zac Efron

The collaboration between Zac Efron and Police marks a strategic move to connect with a younger global audience. Known for his dynamic and masculine image, Zac Efron embodies the modern lifestyle that aligns with Police’s core message: “Audacity Wanted”—a call to embrace individuality.

This collection stands out not only for its bold and masculine design but also for reflecting a new generation where fashion becomes a powerful expression of identity. The Police optical frames in this line are designed for those who seek both style and statement.

Police x Mercedes-AMG Petronas Formula One Team

Developed through an official collaboration with Mercedes-AMG Petronas Formula One Team, this collection captures the essence of speed, performance, and cutting-edge technology.

The designs feature strong structures, refined metal detailing, and bold lines inspired by high-performance racing machines. Some models incorporate advanced materials such as carbon fiber and lightweight alloys, enhancing durability while ensuring comfort.

This collection is ideal for individuals drawn to precision, performance, and a style influenced by the world of professional racing.

Police Unlocked Eyewear collection – Spring Summer 2026

For Spring Summer 2026, Police introduces the Unlocked collection—a new expression of creative freedom and individuality. Designed for those who seek to stand out, the collection reflects a bold, contemporary urban spirit combined with signature Italian design.

Each frame is meticulously crafted, from structure to finishing details, delivering a balance of strength and refinement. Beyond aesthetics, the collection emphasizes comfort and usability through premium materials and precise construction.

Unlocked is created for individuals who are unafraid to be different—those who seek to express identity through every detail of their style.

>> Explore more: Authentic Police Eyewear collections

How to Identify Authentic Police Eyewear and Where to Buy in Vietnam

When investing in luxury eyewear, what truly matters goes beyond design—it is about long-term value and authenticity. In today’s market, understanding how to identify authentic Police eyewear is essential.

Authentic Police eyewear made in Italy is distinguished by premium finishing, from logos and hinges to materials. However, one of the most reliable identification methods in Vietnam is the official distribution label.

This label is issued by 101 Eyewear—an authorized distributor from De Rigo—and is attached to every genuine Police product in the Vietnamese market. It serves as a key indicator that both consumers and retailers should verify.

Equally important is choosing the right place to purchase. Buying from trusted retailers or official stores ensures not only product authenticity but also proper documentation, warranty policies, and a premium shopping experience.

Some trusted retailers in Vietnam include:

• Hai Trieu – 156 Tran Quang Khai, Tan Dinh Ward, HCMC.
• Cao Thang – 135B-137 Tran Binh Trong, Cho Quan Ward,  TP.HCM.
• Viet Tin – 13 Nha Vuon 32, Lidico Urban Area, Hoai Duc, Hanoi.
• Au Viet – 37/6 Doan Tran Nghiep, Vinh Phuoc, Nha Trang Ward, Khanh Hoa.
• Mat Kinh So 1 Ben Tre – 15 Cach Mang Thang 8, An Hoi Ward, Vinh Long.
• Nam Cuong – 192 3/2 Street, Rach Dua Ward,  HCMC.

>> Find detail: Authorized distributors of authentic Police Eyewear

Every Police design reflects a fusion of Italian spirit and modern urban identity—where eyewear is not just an accessory, but a statement of individuality.

Understanding about Police Eyewear, recognizing authentic Police Eyewear made in Italy, and choosing a trusted retailer are not just smart decisions — they are how you define your style with confidence and authenticity.

Editorial Lead: Olivia Tong

Visual Lead: Phong Tran